The highly-anticipated lead track of the album ‘Map of the Soul: Persona’ featuring pop singer Halsey sat at 1.66 billion in May 2023, with that number going up to 1.689 billion in July. These elements are captured perfectly in the vibrant music video – filled with Easter Eggs, including Jungkook proudly displaying his love for milk and RM bringing back his iconic glasses from the video for ‘Fire.’ The seven members groove in a record store, outside a diner, on a basketball court, and an ice-cream truck, each bathed in the colour-scheme bubblegum-pastel – keeping in theme with the track’s funky, easy-going sensibilities. The feel-good disco pop track – released during the pandemic as a message of hope and positivity – features upbeat lyrics, fun pop culture references (Lebron James to King Kong), and peppy choreography. In May 2023, this statistic was at 1.685 million views. The group’s first all-English track just so happens to be their most watched on YouTube, with Yonhap News reporting that it topped 1.7 billion YouTube views in June, 2023, which is the number it sits at right now as well. We’re taking a deep dive into the world of these numbers – courtesy of a recent report by data analysis website Statistica – which look at the top tracks as of May 2023 – to see which ones were the most popular, by views. No surprises why they’ve broken numerous records – topping most-watched rankings and garnering hits by the billions. And besides well-crafted lyrics and powerful vocals – the instrument that allows BTS to push this brand forward is their videos.Įach has a story to tell, complimenting the message of the corresponding song while leaving fans with plenty of food for thought. The payoff? Meaningful music that comforts and inspires at the same time. They also traverse generations, making space for the idols to be vulnerable and express their views and opinions on difficult subjects – especially the stigma around mental health. These titles are diverse, spotlighting the seven-piece act’s musical abilities, from production to performance. Ballads, raps, dance numbers – the world’s most popular K-pop all-boy group has been there, sung that.

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